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Hero
Vitamin C Brightening & Firming Face Serum
Brightening · 30 ml
$29.9930 ml pump bottle
A morning serum that earns its slot in the ritual. 15% L-Ascorbic Acid is the gold standard for topical Vitamin C, stabilized here with Vitamin E and Ferulic Acid — the trio everyone keeps trying to dupe — plus Kakadu Plum, an Australian fruit with one of the highest natural Vitamin C concentrations on record. Hyaluronic Acid keeps the finish from drying down sharp. Three drops every morning, under sunscreen. Do not skip the sunscreen.
BrightensFirmsEvens tone
RitualAM · 3 drops, before SPF
The label, in full
What is actually in it
Every dose, on the label. No "proprietary blends," no rounded numbers to make the marketing tidy. Here is the whole panel:
In the formulaAmount
L-Ascorbic Acid (Vitamin C)
The most studied form for radiance and tone evenness.
Tocopherol (Vitamin E)
Compound antioxidant that pairs with C across water and oil layers.
Ferulic Acid
Stabilizes vitamin C and extends its antioxidant lifespan.
Kakadu Plum Extract
One of the highest natural vitamin C concentrations on record.
Hyaluronic Acid
Keeps the dry-down smooth, never tacky.
