Aurelle · An apothecary of considered formulas
Skin, considered.
Rituals, kept simple.
Clinically dosed skincare, labelled in plain numbers and made in California — nothing ornamental, only what the skin can use.
Our position
We do not believe in wellness theatre. We believe in rituals short enough to keep, serums that work before lunch — and labels that tell the whole truth.
Venice, California
The morning ritual, kept to what actually works.
The collection
Ten formulas. Nothing else.
Vitamin C Brightening & Firming Face SerumBrightening · 30 ml$29.99→No. 02
Hyaluronic Acid Deep Plumping Gel CreamHydrating · 30 ml$19.99→No. 03
Niacinamide & Zinc Pore Refining TreatmentPore-refining · 30 ml$14.99→No. 04
AHA + BHA Gentle Exfoliating TonerExfoliating · 100 ml$11.99→No. 05
Ceramide Barrier Repair Moisture CreamBarrier repair · 50 ml$24.99→No. 06
Centella Asiatica Soothing Recovery GelCalming · 100 ml$7.99→No. 07
Peptide Complex Lifting & Firming Night CreamFirming · 50 ml$49.99→No. 08
Retinol Overnight Renewal Facial SerumResurfacing · 30 ml$39.99→No. 09
Salicylic Acid Acne Clarifying Spot TreatmentTargeted · 15 g$2.99→No. 10
Antioxidant Sun Damage Repair Facial OilRepairing · 30 ml$19.99→
From the collection · Hero
Vitamin C Brightening & Firming Face Serum
Brightening · 30 ml
A morning serum that earns its slot in the ritual. 15% L-Ascorbic Acid is the gold standard for topical Vitamin C, stabilized here with Vitamin E and Ferulic Acid — the trio everyone keeps trying to dupe — plus Kakadu Plum, an Australian fruit with one of the highest natural Vitamin C concentrations on record. Hyaluronic Acid keeps the finish from drying down sharp. Three drops every morning, under sunscreen. Do not skip the sunscreen.
Clinically dosed
Real amounts of the actives that matter — printed on the label, never buried in proprietary blends.
Made in California
Formulated in Venice, produced in a cGMP facility forty miles north. A short supply chain, no mystery.
Thirty days, refunded
We refund the bottle even if it is half empty. Simply tell us why, so we can do better.
The lookbook
The house, in practice.
The house
Founded on a complaint,
kept honest by a label.
A biochemist who would not take what she was paid to formulate. A brand director tired of supplements dressed as pharmacy receipts. Aurelle is the shelf they could not find — clinical doses, quiet packaging, copy that speaks plainly.
Read the whole story